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Event Details
Only at the Social Media Lab can you connect with some of the best and brightest in the world of social media today. The Social Media Lab with its educational partner - Virginia Marti College of Art & Design - is offering the Social Media All Stars Event in December. Attendees will learn, connect and converse with nationally known experts in the field of Social Media.
Some of the great classes being offered by the Social Media All-Stars Include:
"Are You a Social Media Blackbelt?"
Presented by Bill Russell - Owner, CrossFit Cleveland
Twitter: @CFCleveland
This segment explains the increasing levels of effective engagement with friends, prospects, clients and associates using social media and tests your rank. If growing your organization through word of mouth advertising and referrals is your objective, learning what it takes to be a Social Media Black Belt will move you down the path to success.
"How to Wake Up Your Website!"
Presented by Julie D'Alosio - Owner, SpiderCat Marketing
Twitter: @juliedalosio
Learn ways to make your website more interactive and encourage profitable visitors to come back!
"The Power of Social Media in Exceptional Customer Service"
Presented by Jack Ricchiuto - Principal, DesigningLife.com
Twitter: @zenext
This practical and interactive workshop addresses practices and principles for leveraging social media in the areas of: shaping customer expectations, service recovery, "genius" product promotions, engaging core-influencer customers, and engaging satisfied customers in the broadcasting of success stories.
"Case Studies in Social Media: The Positive and the Not-So-Positive"
Presented by Michael C. DeAloia - "Tech Czar"
Twitter: @techczar
Case studies will be offered on companies that understand and value social media and what it can offer to their customers, employees and interested stake-holders. Attendees will also get an overview on companies that failed at social media implementation or recognition.
"Using Social Media to Create a Community - Not a Crowd"
Presented by John Heaney
Twitter: @johnheaney
The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of a true community. but you are different. You understand there is a difference between fans and onlookers. Let's get our hands dirty and explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.
Keynote Presentation
"Social Media is for Business - Not Playtime."
Presented by Jim Kukral - Author of "Attention This Book Will Make You Money"
Twitter: @jimkukral
Maybe the reason that you're not finding social media to be worth your while is that you're still treating it like it's something fun to do in your personal time. That's the wrong way to think. Social media is the perfect vehicle for building your brand and generating more sales, leads and publicity. But you have to do it the right way. Understand how to use social media in a way that helps your business, instead of just wasting your time.
Other presenters will be added. Come join the Social Media Lab for this opportunistic seminar on social media and meet some of the finest social media experts around.
When & Where
Virginia Marti College of Art & Design
11724 Detroit Avenue
Cleveland,
OH 44107
Saturday, December 4, 2010 from 1:00 PM to 5:00 PM (ET)
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Hosted By
Social Media Lab
The Social Media Lab was designed to be the "think tank" on social media for Cleveland, OH. The Social Media lab is a partnership between Virginia Marti College and the Lab. The purpose of the Lab is to establish a citadel of thought on all issues regarding social media and how businesses and individuals could use social media to improve their business opportunities. The Lab is a one of kind environment where business owners, managers and individuals can not only learn from some of the brightest minds in social media but actually get to implement, in real time, the strategies being discussed.